Blogging can be used to help you and your business get discovered on social media. Every time you write a blog post, you’re creating content that can be shared on social networks like Facebook, Twitter, Pinterest and LinkedIn. It can be used to run campaigns, without having to cost you whole lot of money, especially if it doesn’t do very well.Let’s say that blog post gets you 100 views and 10 leads. You get another 50 views and 5 leads tomorrow as a few more people find it on social media and some of your subscribers get caught up on their email. After a couple days, most of the fanfare from that post dies down and you’ve netted 150 views and 15 leads. Blogging is a great platform that is very much underestimated in today’s world of social media, but fear not, it will get its time in the spotlight!
Rich Media – YouTube, Video News etc.
YouTube is where it is at, in terms of your brand/business and marketing, if you’re not on YouTube, are you even a brand? Between blogging, YouTube and other video social media networks (RIP Vine), if there’s money to be made, a method to get your message and your brand across, it’s through YouTube. In today’s market, people love watching videos more and more everyday. Just be careful of sponsored content, and that you adhere to the guidelines when it comes to making your audience/customers aware that you are being paid to promote a product, or advertise a product on their behalf. There are some very strict rules, but once their followed, you shouldn’t have any trouble.
Social Media tools – Facebook/LinkedIn/Twitter/Snapchat etc.
Not a day goes by where there it doesn’t feel like theirs a new social media network popping up out of nowhere. Even the most internet savvy person can find it very difficult to keep up with all the social networks, and that’s OK, because not every social platform is going to be suitable for your brand/business. Facebook, Twitter, Instagram, Tumblr, Pinterest, Snapchat–the list goes on. In order to figure out which ones are the right ones for your business, you need to sit down, review your brand, and see which ones you’ll benefit from. Some can make YouTube and Snapchat their platform, and others can’t rely on video, so they use they use Facebook, Twitter and/or Instagram to get their message across. It’s just a matter of knowing which one you know gets results, and which doesn’t.
Hootsuite is great for those who have lots of content that they want to share with their customers/audience, but don’t have the time to sit down every couple of hours and write that Facebook competition post, to post that Tweet reminding people that you have a sale on, or pin a post advertising your latest product onto the right Pinterest boards. With Hootsuite, it’s a matter of gathering all your content, writing it into the appropriate post for the write platform and scheduling it to go out onto said platform when you need it to, no matter where you are or what you’re doing.