Step 1: Begin with a snapshot of your company’s current situation, called a “situation analysis.”
Situation analysis refers to a collection of methods that managers use to analyse an organisation’s internal and external environment to understand the organisation’s capabilities, customers, and business environment.
Step 2: Describe your target audience.
Your target audience is the particular group of consumers within your predetermined target market, identified as the targets or recipients for your particular advertisement or message.
Step 3: List your marketing goals.
What are your marketing goals? Your marketing goals are a statement of what results you want to achieve with your marketing. Marketing goals should fit into and support your overall business goals. Just like any other goal, marketing goals should be measurable. Goals must be specific and realistic as well.
Step 4: Develop the marketing communications strategies and tactics you’ll use.
Your marketing strategies and tactics are a set of strategic methods intended to promote the goods and services of a business with the goal of increasing sales and maintaining a competitive product. A good marketing strategy should be drawn from market research and focus on the product mix in order to achieve the maximum profit and sustain the business. The marketing strategy is the foundation of a marketing plan.